July 28, 2015
By Lisa Urias, President & CEO of Urias Communications Recently, I attended a national conference in Miami of the Association of Hispanic Advertising Agencies (AHAA), where more than 50 high level marketing executives and CEOs from top multinational corporations attended including Comcast Heineken, Kraft, Pandora and Target. What was their message? They are now...
June 10, 2015
After living in a trailer for most of their lives, the Gil family received help from volunteers to build a “green” house that quickly became their new home. Volunteers came together to help Luz Gil and her three children build their home on land donated by the city of Peoria to kick off the APS Solar Assist Program. Habitat...
May 15, 2015
Our client, Dignity Health Barrow Neurological Institute was featured in four distinct Hispanic publications covering its beautiful and empowering Mother’s Day story. You can click here to read the story of Amanda Ippel, a mother who recovered from a stroke while she was pregnant.
November 11, 2014
Hispanics in Arizona are spending about $46 billion in Arizona and growing faster than any other demographic. Why should businesses be keeping this fact in mind as they make their 2015 business budget? Lisa Urias laid it all out in an article for the Phoenix Business Journal (see picture, above).
July 30, 2014
Our client St. Joseph’s Hospital and Medical Center was featured in an article on organ donation by La Voz this week! Did you know that in Arizona, 2,469 people are waiting for an organ transplant and of those, 2,020 are waiting for a kidney transplant? Among the Hispanic population of our state, rising levels of...
August 8, 2013
Lisa contributed an opinion piece to the Phoenix Business Journal regarding the importance of convincing young “invincibles” to enroll for healthcare plans to ensure the actuarial success of the Affordable Care Act.
January 16, 2013
The Urias Communications team is proud to announce that Lisa Urias was among the Arizona Republic’s “13 People to Watch in 2013.” Congratulations Lisa! Lisa, along with Denise Resnik, has been recognized for her work with the Real Arizona Coalition, which seeks to engage diverse voices in the process of securing meaningful immigration reform. The...
October 8, 2012
CALA Alliance presents the Dia de los Muertos Festival/PHX on October 28th from 12:30p.m to 5:30p.m. in Margaret T. Hance Park in downtown Phoenix. This festival is free and open to the public and will include a variety of performers–from Aztec Dancers to headliner band Metalachi, the world’s first and only Heavy Metal mariachi band....
August 28, 2012
This year, our client the Phoenix Zoo is celebrating their 50th anniversary! Born from the vision of Robert Maytag, the Phoenix Zoo has welcomed 1,100 animals since its opening in November 1962 and has grown from 100,000 visitors in its opening year to 1.4 million annually. The Phoenix Zoo also offers an array of children’s...
August 22, 2012
Congratulations to Jennifer Sanchez, Managing Partner at Urias Communications, for being selected into the Valley Leadership’s Class 34 Leadership Institute! With this awesome opportunity, Jennifer will be participating in a variety of unique educational experiences as well as working with an extraordinary group of individuals who are also focused on making the Valley a better...
August 3, 2012
This summer we had the great fortune of having a college student join our team to help out in our public relations department. Although Noelia was only at Urias for a few weeks, her enthusiasm and passion for learning left a lasting impression with the team. Today was her last day and as a final...
July 23, 2012
After the Supreme Court’s most recent ruling regarding SB1070, Lisa and Denise Resnik weigh in. Following is an excerpt:
July 19, 2012
Catch Kurt Sheppard Thursday, 7/19 at 7:30 pm, on Horizonte ( KAET Channel 8 ) as he shares information regarding Latinos and behavioral health issues and challenges. Kurt will share how Valle del Sol is integrating health care with behavioral health services for the community. Recently, Valle del Sol celebrated the grand opening of a...
June 6, 2012
Lisa was named one of the 2012 Most Admired CEO’s by the Phoenix Business Journal! Watch this video to hear her short speech, in which she describes the Real Arizona Coalition.
May 2, 2012
Urias Communications President & CEO, Lisa Urias was featured on a segment of Univision. Lisa talked about being a Latina business owner, the CEO of a communications firm in Scottsdale, as well as a wife and a mother of two. Check out the segment, “Querer es poder: Empresaria con un ejemplo a seguir.”
April 25, 2012
PHOENIX (April 18, 2012) – President Obama announced his intent to nominate Bert Castro, President and CEO of the Arizona Zoological Society/Phoenix Zoo as a Member of the National Museum and Library Services Board. Castro joins two other nominees for appointment to the Board. The National Museum and Library Services Board (NMLSB) is an advisory...
April 25, 2012
PHOENIX – Urias Communications proudly announces the selection of its president, Lisa Urias, as one of the Phoenix Business Journal’s 25 Most Admired CEOs for 2012. Hailing from a range of industries, this elite group of local company leaders was chosen for their innovation in running successful businesses in a challenging economic climate. The publication...
January 4, 2012
Urias Communications has recently added three new team members, demonstrating the growth of the Hispanic market and the interest clients have in tapping this burgeoning market in Arizona and throughout the Southwest. The newest members of the Urias Communications team include: Christine Kaercher: Christine was recently named Account Manager with Urias Communications. Christine was born...
November 16, 2011
Two segments of Lisa’s appearance on Sunday Square Off are available below!
June 16, 2011
St. Joseph’s Happy Camper Speech Camp brings Smiles to kids with speech and cranofacial disorders. With an assist from the Urias PR Team, Univision – TV was there to capture it all! Here’s the video link to learn more about this program (in Spanish)
June 12, 2011
It is unconscionable that Republicans in our state legislature are playing hardball with people’s lives and our fragile economy. Last week Governor Brewer did the right thing by calling the legislature into special session to extend unemployment benefits to more than 15,000 Arizonans whose benefits are now expiring after they failed to act. The extension,...
Urias Communications featured in Mesa Public School TV Segment: “Marketing Technologies for Latinos”
May 16, 2011
Lisa shares some insight on reaching out to Spanish-speaking populations to generate more parental engagement in schools.
May 9, 2011
Click Here to download the article featuring Lisa Urias and Urias Communications in the special Centennial Issue of the Phoenix Business Journal.
February 28, 2011
Arizona Republic Article written by Lisa Urias OPINIONS, January 31, 2011 Recently, 12 of Arizona’s top CEOs signed on to New York Mayor Michael Bloomberg and Rupert Murdoch’s Partnership for a New American Economy (renewour economy.org). This initiative, headed by these two prominent American billionaires, together with more than 100 CEOs of multibillion-dollar companies from...
November 3, 2010
Arizonans, make your lawmakers focus azcentral.com Lisa Urias I have heard it said that politicians don’t lead, they follow. If that is the case, the Arizona electorate must demand that our politicians focus in the right direction – a better direction – this legislative session. In a recent Arizona Republic article, Rep. Michele Reagan (LD8),...
October 11, 2010
“I don’t like the Democrats because I don’t know what they stand for. And I don’t like the Republicans because I know exactly what they stand for.” –Unknown
August 3, 2010
This article was written by Lisa Urias and published in the Sunday, August 1 edition of the Arizona Republic Viewpoints
July 12, 2010
Latino Perspectives Journal asked marketing PR pro Lisa Urias, who is also a member of the governor’s Latino advisory board, what a “re-branding campaign” targeted at the local and national Latino communities would look like. “The only way we are going to recover from this mess and change our image is to change the conversation...
July 12, 2010
My view: Immigration law tearing at Arizona’s cultural fabricPhoenix Business Journal- July 9, 2010 By: Lisa Urias As a fourth-generation Arizonan and a small-business owner, I believe in having secure borders. I also believe most Arizonans, including most Hispanics, understand that our nation must curb illegal immigration and stop drug trafficking, and that Congress must...
May 20, 2010
The passage of SB1070 has touched a raw nerve in our community that has generated strong reactions and opposition from many individuals on all levels — see the article featured in today’s Arizona Republic written by Lisa Urias presenting her perspective on this new legislation. Following are two excerpts: “In the eyes of the world,...
April 26, 2010
Lisa Urias, named “Woman of the Year” by the Hispanic Chamber, was recently recognized on the TV airwaves in this segment produced by KPNX/TV Channel 12!
March 10, 2010
Recently, Superintendent of Public Instruction, Tom Horne, spoke before the the House Education Committee in support of a bill to ban ethnic studies. In his testimony, he referred to Dolores Huerta as “the former girlfriend of César Chávez.” In response, Latino Perspectives published an editorial, which sets the record straight about who Ms. Huerta really...
March 3, 2010
Lisa Urias, President and CEO of Urias Communications has won the Woman of the Year award for the Arizona Hispanic Chamber of Commerce Black & White Ball and Business Awards. ‘”We’re very proud of this year’s winning lineup,” said Armando Contreras, president and CEO of the Arizona Hispanic Chamber of Commerce. “The Black & White...
February 22, 2010
At Urias Communications, we’re working on a new endeavor that fits in perfectly with this information: CALA – Celebracion Artistica de las Americas – a six week long Latin American cultural event in Metro-Phoenix during the 2011 season. Many corporations are taking notice and definitely see the value in aligning their brand with the Hispanic...
January 22, 2010
The latest March of Dimes Poster Campaign features local Hispanic media and UC’s Carolina Guana Our PR Manager Carolina Guana joins other local Hispanic media to support and promote a worthy cause – the March of Dimes “March for Babies” campaign. They are featured in this Spanish poster that will be posted at select Kmart...
January 6, 2010
The Greater Phoenix Chamber of Commerce’s Impact Magazine features an article asking selected Presidents/CEO’s of Phoenix their plans for the year ahead. Our very own Lisa Urias, and our clients Bert Castro – President and CEO of the Phoenix Zoo, and Carl Mulac – Founder and CEO of Joseph Carl Homes, all got chosen to...
November 9, 2009
Imagine banners decking street lamps across Metro Phoenix, from Mesa to Surprise, heralding Celebracion Artistica de las Americas (CALA), an annual, regional arts and cultural festival launching in 2011 whose mission is to create shared arts experiences that encourage cultural understanding between people of the Americas. This call for entries is to enlist local talent...
August 10, 2009
Here is an article written by Lisa Urias for the Latino Future Magazine about Barack Obama! Click photo to view article.
July 22, 2009
As you drive around, you might catch a glimpse of Precision High School’s billboards designed by Urias Communications!
July 15, 2009
I came across this article on adage.com that includes a downloadable pdf of the “Hispanic Fact Pack,” which compares the numbers of Hispanic ad spending to the general market. Enjoy!
June 1, 2009
Arizona-based Urias Communications recently won numerous marketing awards, including four “2009 Copper Quill Awards” presented annually by the Phoenix Chapter of the International Association of Business Communicators. Urias Communications also developed the strategy and creative that garnered Blue Cross Blue Shield of Arizona the Best of Show for the national Blue Cross Blue Shield “Best...
May 20, 2009
Urias Communications worked to promote a successful APS conference to inform communities about the $64 million in government stimulus being awarded to cities counties in Arizona. Energy Efficiency Community Block Grant (EECBG) funds are now available to local governments through the ARRA. The funds will provide a wealth of opportunities for energy efficiency and renewable...
May 19, 2009
UC continued to support St. Joseph’s efforts to raise awareness and educate the Hispanic community on safety and health topics. This campaign, launched in January, is an extension to their previous Safety Campaign rolled out in August 2008. A range of health topics from Alzheimers, Child Obesity, Stroke Prevention, Child and Passenger Safety, Diabetes, Healthy...
May 18, 2009
Urias Communications worked with the Phoenix Zoo to host another successful Dia del Niño event. The event, held the last Sunday in April, celebrates children through cultural events and entertainment. This year, Univision, Entravision and Aguila played instrumental roles in promoting the event and providing engaging activities. More than 9,000 families attended Dia del Niño.
May 6, 2009
We’re so pleased that we’ve qualified for the International Association of Business Communication’s Copper Quill Awards! Below we share an excerpt of the letter we got from the IABC of Phoenix.
May 5, 2009
After reading an Ad Age article this morning about Mexicans being quarantined in China and elsewhere, and hearing references in the media