Affordable Care Act Must Reach Hispanic Invincibles

August 8, 2013


Lisa contributed an opinion piece to the Phoenix Business Journal regarding the importance of convincing young “invincibles” to enroll for healthcare plans to ensure the actuarial success of the Affordable Care Act. She noted the challenges of changing the mindset of “invincibles,” who see insurance as a luxury rather than a necessity, and wondered whether enrollment outreach would take into consideration the need for a strategy specifically targeting Hispanic “invincibles.”

You can read Lisa’s full analysis and recommendations here: My view: ACA has challenge getting ‘Invicibles’ into coverage



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