All posts by uriasco

Affordable Care Act Must Reach Hispanic Invincibles

By | August 8, 2013

Lisa contributed an opinion piece to the Phoenix Business Journal regarding the importance of convincing young “invincibles” to enroll for healthcare plans to ensure the actuarial success of the Affordable Care Act.

Lisa Urias Named One of Arizona Republic’s “13 People to Watch in 2013″

By | January 16, 2013

The Urias Communications team is proud to announce that Lisa Urias was among the Arizona Republic’s “13 People to Watch in 2013.” Congratulations Lisa! Lisa, along with Denise Resnik, has been recognized for her work with the Real Arizona Coalition, which seeks to engage diverse voices in the process of securing meaningful immigration reform. The...

Dia de los Muertos Festival in Downtown Phoenix

By | October 8, 2012

CALA Alliance presents the Dia de los Muertos Festival/PHX on October 28th from 12:30p.m to 5:30p.m. in Margaret T. Hance Park in downtown Phoenix. This festival is free and open to the public and will include a variety of performers–from Aztec Dancers to headliner band Metalachi, the world’s first and only Heavy Metal mariachi band....

Phoenix Zoo Welcomes AZA Conference at Sky Harbor

By | August 28, 2012

This year, our client the Phoenix Zoo is celebrating their 50th anniversary! Born from the vision of Robert Maytag, the Phoenix Zoo has welcomed 1,100 animals since its opening in November 1962 and has grown from 100,000 visitors in its opening year to 1.4 million annually. The Phoenix Zoo also offers an array of children’s...

Jennifer Sanchez Joins Valley Leadership’s Class 34

By | August 22, 2012

Congratulations to Jennifer Sanchez, Managing Partner at Urias Communications, for being selected into the Valley Leadership’s Class 34 Leadership Institute! With this awesome opportunity, Jennifer will be participating in a variety of unique educational experiences as well as working with an extraordinary group of individuals who are also focused on making the Valley a better...

Good Luck, Noelia (a.k.a. best intern ever)!

By | August 3, 2012

This summer we had the great fortune of having a college student join our team to help out in our public relations department. Although Noelia was only at Urias for a few weeks, her enthusiasm and passion for learning left a lasting impression with the team. Today was her last day and as a final...

Check out Lisa’s Column in the Phoenix Business Journal

By | July 23, 2012

After the Supreme Court’s most recent ruling regarding SB1070, Lisa and Denise Resnik weigh in. Following is an excerpt:

Valle del Sol to Appear on Horizonte to Discuss New Pediatric Clinic

By | July 19, 2012

Catch Kurt Sheppard Thursday, 7/19 at 7:30 pm, on Horizonte ( KAET Channel 8 ) as he shares information regarding Latinos and behavioral health issues and challenges. Kurt will share how Valle del Sol is integrating health care with behavioral health services for the community. Recently, Valle del Sol celebrated the grand opening of a...

Lisa’s Speech at the Phoenix Business Journal’s Most Admired CEOs Banquet

By | June 6, 2012

Lisa was named one of the 2012 Most Admired CEO’s by the Phoenix Business Journal! Watch this video to hear her short speech, in which she describes the Real Arizona Coalition.  

Lisa Urias featured in Univision Segment

By | May 2, 2012

Urias Communications President & CEO, Lisa Urias was featured on a segment of Univision. Lisa talked about being a Latina business owner,  the CEO of a communications firm in Scottsdale, as well as a wife and a mother of two. Check out the segment, “Querer es poder: Empresaria con un ejemplo a seguir.”

President Obama Nominates Phoenix Zoo President And CEO to Key Administration Post

By | April 25, 2012

PHOENIX (April 18, 2012) – President Obama announced his intent to nominate Bert Castro, President and CEO of the Arizona Zoological Society/Phoenix Zoo as a Member of the National Museum and Library Services Board. Castro joins two other nominees for appointment to the Board. The National Museum and Library Services Board (NMLSB) is an advisory...

Lisa Urias Earns Distinction as Member of the 25 Most Admired Phoenix CEOs

By | April 25, 2012

PHOENIX – Urias Communications proudly announces the selection of its president, Lisa Urias, as one of the Phoenix Business Journal’s 25 Most Admired CEOs for 2012. Hailing from a range of industries, this elite group of local company leaders was chosen for their innovation in running successful businesses in a challenging economic climate. The publication...

Urias Communications Adds Three New Team Members

By | January 4, 2012

Urias Communications has recently added three new team members, demonstrating the growth of the Hispanic market and the interest clients have in tapping this burgeoning market in Arizona and throughout the Southwest. The newest members of the Urias Communications team include: Christine Kaercher: Christine was recently named Account Manager with Urias Communications. Christine was born...

Watch: Lisa was featured on Sunday Square Off

By | November 16, 2011

Two segments of Lisa’s appearance on Sunday Square Off are available below!

St. Joseph’s Summer Speech Camp for Kids

By | June 16, 2011

St. Joseph’s Happy Camper Speech Camp brings Smiles to kids with speech and cranofacial disorders. With an assist from the Urias PR Team, Univision – TV was there to capture it all! Here’s the video link to learn more about this program (in Spanish)

Unemployment Extension Denied – Meaning Lawmakers Don’t Care

By | June 12, 2011

It is unconscionable that Republicans in our state legislature are playing hardball with people’s lives and our fragile economy. Last week Governor Brewer did the right thing by calling the legislature into special session to extend unemployment benefits to more than 15,000 Arizonans whose benefits are now expiring after they failed to act. The extension,...

Urias Communications featured in Mesa Public School TV Segment: “Marketing Technologies for Latinos”

By | May 16, 2011

Lisa shares some insight on reaching out to Spanish-speaking populations to generate more parental engagement in schools.

Urias Communications featured in The Phoenix Business Journal Centennial Issue

By | May 9, 2011

Click Here to download the article featuring Lisa Urias and Urias Communications in the special Centennial Issue of the Phoenix Business Journal.

Op-ed: CEOs Know Immigrants Are Necessary

By | February 28, 2011

Arizona Republic Article written by Lisa Urias OPINIONS, January 31, 2011 Recently, 12 of Arizona’s top CEOs signed on to New York Mayor Michael Bloomberg and Rupert Murdoch’s Partnership for a New American Economy (renewour This initiative, headed by these two prominent American billionaires, together with more than 100 CEOs of multibillion-dollar companies from...

Lisa Urias: 36 Hours Live Election Commentary Blog

By | November 3, 2010

Arizonans, make your lawmakers focus Lisa Urias I have heard it said that politicians don’t lead, they follow. If that is the case, the Arizona electorate must demand that our politicians focus in the right direction – a better direction – this legislative session. In a recent Arizona Republic article, Rep. Michele Reagan (LD8),...

I Got Misquoted in Time Magazine This Week

By | October 11, 2010

“I don’t like the Democrats because I don’t know what they stand for. And I don’t like the Republicans because I know exactly what they stand for.” –Unknown

Op-ed: Politicians Playing Unprincipled Trick with Immigration Issue

By | August 3, 2010

This article was written by Lisa Urias and published in the Sunday, August 1 edition of the Arizona Republic Viewpoints

Latino Perspectives Journal: MKTG and PR Pro Lisa Urias on How to Improve Arizona’s Brand

By | July 12, 2010

Latino Perspectives Journal asked marketing PR pro Lisa Urias, who is also a member of the governor’s Latino advisory board, what a “re-branding campaign” targeted at the local and national Latino communities would look like. “The only way we are going to recover from this mess and change our image is to change the conversation...

Lisa Urias’ Op-ed in the Phoenix Business Journal

By | July 12, 2010

My view: Immigration law tearing at Arizona’s cultural fabricPhoenix Business Journal- July 9, 2010 By: Lisa Urias As a fourth-generation Arizonan and a small-business owner, I believe in having secure borders. I also believe most Arizonans, including most Hispanics, understand that our nation must curb illegal immigration and stop drug trafficking, and that Congress must...

Lisa Urias’ Perspective on New Legislation

By | May 20, 2010

The passage of SB1070 has touched a raw nerve in our community that has generated strong reactions and opposition from many individuals on all levels — see the article featured in today’s Arizona Republic written by Lisa Urias presenting her perspective on this new legislation. Following are two excerpts: “In the eyes of the world,...

Ch. 12 features Lisa Urias, AZHCC Woman of the Year

By | April 26, 2010

Lisa Urias, named “Woman of the Year” by the Hispanic Chamber, was recently recognized on the TV airwaves in this segment produced by KPNX/TV Channel 12!

Lisa Urias on an Inappropriate Comment About Dolores Huerta

By | March 10, 2010

Recently, Superintendent of Public Instruction, Tom Horne, spoke before the the House Education Committee in support of a bill to ban ethnic studies. In his testimony, he referred to Dolores Huerta as “the former girlfriend of César Chávez.” In response, Latino Perspectives published an editorial, which sets the record straight about who Ms. Huerta really...

Lisa Urias is AZHCC’s Woman of the Year

By | March 3, 2010

Lisa Urias, President and CEO of Urias Communications  has won the Woman of the Year award for the Arizona Hispanic Chamber of Commerce Black & White Ball and Business Awards. ‘”We’re very proud of this year’s winning lineup,” said Armando Contreras, president and CEO of the Arizona Hispanic Chamber of Commerce. “The Black & White...

Latin Music and the US Hispanic Market

By | February 22, 2010

At Urias Communications, we’re working on a new endeavor that fits in perfectly with this information: CALA – Celebracion Artistica de las Americas – a six week long Latin American cultural event in Metro-Phoenix during the 2011 season. Many corporations are taking notice and definitely see the value in aligning their brand with the Hispanic...

Carolina Guana Featured on the Spanish Poster for Kmart

By | January 22, 2010

The latest March of Dimes Poster Campaign features local Hispanic media and UC’s Carolina Guana Our PR Manager Carolina Guana joins other local Hispanic media to support and promote a worthy cause – the March of Dimes “March for Babies” campaign. They are featured in this Spanish poster that will be posted at select Kmart...

Impact Magazine’s 2010 New Year’s Resolutions

By | January 6, 2010

The Greater Phoenix Chamber of Commerce’s Impact Magazine features an article asking selected Presidents/CEO’s of Phoenix their plans for the year ahead. Our very own Lisa Urias,  and our clients Bert Castro – President and CEO of the Phoenix Zoo, and Carl Mulac – Founder and CEO of Joseph Carl Homes, all got chosen to...

CALA Poster Art Contest 2009

By | November 9, 2009

Imagine banners decking street lamps across Metro Phoenix, from Mesa to Surprise, heralding Celebracion Artistica de las Americas (CALA), an annual, regional arts and cultural festival launching in 2011 whose mission is to create shared arts experiences that encourage cultural understanding between people of the Americas. This call for entries is to enlist local talent...

Lisa’s Article in Latino Future Magazine

By | August 10, 2009

Here is an article written by Lisa Urias for the Latino Future Magazine about Barack Obama! Click  photo to view article.

Precision High School Billboards

By | July 22, 2009

As you drive around, you might catch a glimpse of Precision High School’s billboards designed by Urias Communications!

Hispanic Fact Pack

By | July 15, 2009

I came across this article on that includes a downloadable pdf of the “Hispanic Fact Pack,” which compares the numbers of Hispanic ad spending to the general market. Enjoy!

Urias Communications Receives Numerous Awards

By | June 1, 2009

Arizona-based Urias Communications recently won numerous marketing awards, including four “2009 Copper Quill Awards” presented annually by the Phoenix Chapter of the International Association of Business Communicators. Urias Communications also developed the strategy and creative that garnered Blue Cross Blue Shield of Arizona the Best of Show for the national Blue Cross Blue Shield “Best...

APS Offers Free Workshop

By | May 20, 2009

Urias Communications worked to promote a successful APS conference to inform communities about the $64 million in government stimulus being awarded to cities counties in Arizona. Energy Efficiency Community Block Grant (EECBG) funds are now available to local governments through the ARRA. The funds will provide a wealth of opportunities for energy efficiency and renewable...

St. Joseph’s Hospital Continues Outreach in Spanish-language Media

By | May 19, 2009

UC continued to support St. Joseph’s efforts to raise awareness and educate the Hispanic community on safety and health topics. This campaign, launched in January, is an extension to their previous Safety Campaign rolled out in August 2008. A range of health topics from Alzheimers, Child Obesity, Stroke Prevention, Child and Passenger Safety, Diabetes, Healthy...

Dia del Niño at the Phoenix Zoo

By | May 18, 2009

Urias Communications worked with the Phoenix Zoo to host another successful Dia del Niño event. The event, held the last Sunday in April, celebrates children through cultural events and entertainment. This year, Univision, Entravision and Aguila played instrumental roles in promoting the event and providing engaging activities. More than 9,000 families attended Dia del Niño.

Urias Qualifies for 4 2009 Copper Quill Awards

By | May 6, 2009

We’re so pleased that we’ve qualified for the International Association of Business Communication’s Copper Quill Awards! Below we share an excerpt of the letter we got from the IABC of Phoenix.

Cinco de Mayo Isn’t Independence Day

By | May 5, 2009

After reading an Ad Age article this morning about Mexicans being quarantined in China and elsewhere, and hearing references in the media