Latino Perspectives Journal: MKTG and PR Pro Lisa Urias on How to Improve Arizona’s Brand

July 12, 2010

Picture 1Latino Perspectives Journal asked marketing PR pro Lisa Urias, who is also a member of the governor’s Latino advisory board, what a “re-branding campaign” targeted at the local and national Latino communities would look like.

“The only way we are going to recover from this mess and change our image is to change the conversation about immigration and what it means to us – and we need a change in leadership,” says Urias. “Our image won’t change unless we change.”

Urias is challenging the community to get politically engaged. She says, “Every two years we have the opportunity to fundamentally change the leadership in Arizona.”

Urias wants to help people understand who is running for office and what they stand for. “It’s critical for us to be informed,” she says. “I don’t care what party you are – we need good Republicans, Independents, and Democrats in office.”

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