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Category Archives: arizona Latino Communities


Latino Perspectives Journal: MKTG and PR Pro Lisa Urias on How to Improve Arizona’s Brand

By | July 12, 2010

Latino Perspectives Journal asked marketing PR pro Lisa Urias, who is also a member of the governor’s Latino advisory board, what a “re-branding campaign” targeted at the local and national Latino communities would look like. “The only way we are going to recover from this mess and change our image is to change the conversation...