Category Archives: hispanic marketing


Crucial Marketing Strategy: Understanding the Hispanic Market

By | November 11, 2014

Hispanics in Arizona are spending about $46 billion in Arizona and growing faster than any other demographic. Why should businesses be keeping this fact in mind as they make their 2015 business budget? Lisa Urias laid it all out in an article for the Phoenix Business Journal (see picture, above).

Urias Communications featured in Mesa Public School TV Segment: “Marketing Technologies for Latinos”

By | May 16, 2011

Lisa shares some insight on reaching out to Spanish-speaking populations to generate more parental engagement in schools.

Urias Communications featured in The Phoenix Business Journal Centennial Issue

By | May 9, 2011

Click Here to download the article featuring Lisa Urias and Urias Communications in the special Centennial Issue of the Phoenix Business Journal.

Lisa’s Article in Latino Future Magazine

By | August 10, 2009

Here is an article written by Lisa Urias for the Latino Future Magazine about Barack Obama! Click  photo to view article.

Hispanic Fact Pack

By | July 15, 2009

I came across this article on that includes a downloadable pdf of the “Hispanic Fact Pack,” which compares the numbers of Hispanic ad spending to the general market. Enjoy!