Category Archives: hispanic

Multicultural Expression is Becoming General Market

By | July 28, 2015

By Lisa Urias, President & CEO of Urias Communications   Recently, I attended a national conference in Miami of the Association of Hispanic Advertising Agencies (AHAA), where more than 50 high level marketing executives and CEOs from top multinational corporations attended including Comcast Heineken, Kraft, Pandora and Target. What was their message? They are now...