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Category Archives: Lisa Urias


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Crucial Marketing Strategy: Understanding the Hispanic Market

By | November 11, 2014

Hispanics in Arizona are spending about $46 billion in Arizona and growing faster than any other demographic. Why should businesses be keeping this fact in mind as they make their 2015 business budget? Lisa Urias laid it all out in an article for the Phoenix Business Journal (see picture, above).

Lisa’s Speech at the Phoenix Business Journal’s Most Admired CEOs Banquet

By | June 6, 2012

Lisa was named one of the 2012 Most Admired CEO’s by the Phoenix Business Journal! Watch this video to hear her short speech, in which she describes the Real Arizona Coalition.  
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Lisa Urias featured in Univision Segment

By | May 2, 2012

Urias Communications President & CEO, Lisa Urias was featured on a segment of Univision. Lisa talked about being a Latina business owner,  the CEO of a communications firm in Scottsdale, as well as a wife and a mother of two. Check out the segment, “Querer es poder: Empresaria con un ejemplo a seguir.”
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Lisa Urias Earns Distinction as Member of the 25 Most Admired Phoenix CEOs

By | April 25, 2012

PHOENIX – Urias Communications proudly announces the selection of its president, Lisa Urias, as one of the Phoenix Business Journal’s 25 Most Admired CEOs for 2012. Hailing from a range of industries, this elite group of local company leaders was chosen for their innovation in running successful businesses in a challenging economic climate. The publication...
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Watch: Lisa was featured on Sunday Square Off

By | November 16, 2011

Two segments of Lisa’s appearance on Sunday Square Off are available below!
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Unemployment Extension Denied – Meaning Lawmakers Don’t Care

By | June 12, 2011

It is unconscionable that Republicans in our state legislature are playing hardball with people’s lives and our fragile economy. Last week Governor Brewer did the right thing by calling the legislature into special session to extend unemployment benefits to more than 15,000 Arizonans whose benefits are now expiring after they failed to act. The extension,...

Op-ed: CEOs Know Immigrants Are Necessary

By | February 28, 2011

Arizona Republic Article written by Lisa Urias OPINIONS, January 31, 2011 Recently, 12 of Arizona’s top CEOs signed on to New York Mayor Michael Bloomberg and Rupert Murdoch’s Partnership for a New American Economy (renewour economy.org). This initiative, headed by these two prominent American billionaires, together with more than 100 CEOs of multibillion-dollar companies from...

Lisa Urias: azcentral.com 36 Hours Live Election Commentary Blog

By | November 3, 2010

Arizonans, make your lawmakers focus azcentral.com Lisa Urias I have heard it said that politicians don’t lead, they follow. If that is the case, the Arizona electorate must demand that our politicians focus in the right direction – a better direction – this legislative session. In a recent Arizona Republic article, Rep. Michele Reagan (LD8),...

I Got Misquoted in Time Magazine This Week

By | October 11, 2010

“I don’t like the Democrats because I don’t know what they stand for. And I don’t like the Republicans because I know exactly what they stand for.” –Unknown

Op-ed: Politicians Playing Unprincipled Trick with Immigration Issue

By | August 3, 2010

This article was written by Lisa Urias and published in the Sunday, August 1 edition of the Arizona Republic Viewpoints

Latino Perspectives Journal: MKTG and PR Pro Lisa Urias on How to Improve Arizona’s Brand

By | July 12, 2010

Latino Perspectives Journal asked marketing PR pro Lisa Urias, who is also a member of the governor’s Latino advisory board, what a “re-branding campaign” targeted at the local and national Latino communities would look like. “The only way we are going to recover from this mess and change our image is to change the conversation...

Lisa Urias’ Op-ed in the Phoenix Business Journal

By | July 12, 2010

My view: Immigration law tearing at Arizona’s cultural fabricPhoenix Business Journal- July 9, 2010 By: Lisa Urias As a fourth-generation Arizonan and a small-business owner, I believe in having secure borders. I also believe most Arizonans, including most Hispanics, understand that our nation must curb illegal immigration and stop drug trafficking, and that Congress must...
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Lisa Urias’ Perspective on New Legislation

By | May 20, 2010

The passage of SB1070 has touched a raw nerve in our community that has generated strong reactions and opposition from many individuals on all levels — see the article featured in today’s Arizona Republic written by Lisa Urias presenting her perspective on this new legislation. Following are two excerpts: “In the eyes of the world,...
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Ch. 12 features Lisa Urias, AZHCC Woman of the Year

By | April 26, 2010

Lisa Urias, named “Woman of the Year” by the Hispanic Chamber, was recently recognized on the TV airwaves in this segment produced by KPNX/TV Channel 12!

Lisa Urias on an Inappropriate Comment About Dolores Huerta

By | March 10, 2010

Recently, Superintendent of Public Instruction, Tom Horne, spoke before the the House Education Committee in support of a bill to ban ethnic studies. In his testimony, he referred to Dolores Huerta as “the former girlfriend of César Chávez.” In response, Latino Perspectives published an editorial, which sets the record straight about who Ms. Huerta really...
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Lisa Urias is AZHCC’s Woman of the Year

By | March 3, 2010

Lisa Urias, President and CEO of Urias Communications  has won the Woman of the Year award for the Arizona Hispanic Chamber of Commerce Black & White Ball and Business Awards. ‘”We’re very proud of this year’s winning lineup,” said Armando Contreras, president and CEO of the Arizona Hispanic Chamber of Commerce. “The Black & White...

Latin Music and the US Hispanic Market

By | February 22, 2010

At Urias Communications, we’re working on a new endeavor that fits in perfectly with this information: CALA – Celebracion Artistica de las Americas – a six week long Latin American cultural event in Metro-Phoenix during the 2011 season. Many corporations are taking notice and definitely see the value in aligning their brand with the Hispanic...
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Impact Magazine’s 2010 New Year’s Resolutions

By | January 6, 2010

The Greater Phoenix Chamber of Commerce’s Impact Magazine features an article asking selected Presidents/CEO’s of Phoenix their plans for the year ahead. Our very own Lisa Urias,  and our clients Bert Castro – President and CEO of the Phoenix Zoo, and Carl Mulac – Founder and CEO of Joseph Carl Homes, all got chosen to...
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Lisa’s Article in Latino Future Magazine

By | August 10, 2009

Here is an article written by Lisa Urias for the Latino Future Magazine about Barack Obama! Click  photo to view article.