Día del Niño at the Phoenix Zoo

The Dia de los Niños celebration at the Zoo was featured as a case study in the Arizona Hispanic Chamber of Commerce’s annual review of the Hispanic Market, Datos 2013. Following is an excerpt from the case study:

“To reach out specifically to the Hispanic community in a meaningful way, the Zoo created Día del Niño in 2004. This holiday, celebrated widely in the Mexican community, celebrates children and education. The Zoo became the perfect venue for “Día” and promotional and media partnerships specifically targeting the Hispanic market helped this event quickly grow from 5,600 guests to more than 11,900 in just a few years. The cultural elements of the event not only embraced Hispanic families, but also fostered understanding with all guests who could easily enjoy the folkloric dancing, food, storytelling and arts activities featured.”