What is full-service advertising and public relations? It’s not just placing great ads or getting a media hit; it’s connecting diverse worlds, reaching new markets where they live, work, and play. It’s not a simple process, but it is our mission.
Market Research and Strategy
Creative execution without a clear strategy and point of view can be a complete waste of time and money. Urias Communications helps you make informed decisions by gathering the qualitative and quantitive data necessary to:
- Identify your current position within the marketplace
- Set primary goals for general branding awareness
- Develop a unique, compelling brand platform that will bring you to the forefront of the market
- Create a compelling creative campaign that is on strategy and on budget
- Determine benchmarks to measure the return on your marketing investment
Ensuring your brand is not just recognized, but embraced, is always our primary goal. Urias Communications has created and launched new brands, re-created old brands and developed brand extensions for clients in a variety of industries. Our branding work includes clients such as the Phoenix Zoo, Blue Cross Blue Shield of Arizona, Camelot Homes and many others.
Creative Direction & Design
Connecting diverse worlds is our specialty. Our team excels in using vivid visuals that speak to the hearts of our target audience to create a powerful, meaningful experience. Combining this emotional response with a clear and forceful message builds not just brand recognition, but brand loyalty.
Television & Radio Production
Taking broadcast media from one market into another can often be ineffective, and expecting markets to respond to mass-market creative can be risky. What are the stories your markets will respond to? Urias Communications knows how to craft broadcast creative so your target market turns up the dial and responds to your products and services.
Proactive Public/Media Relations
Our community ties and strategic relationships with decision-makers, media, and community organizations mean an unmatched ability to build public awareness. Our fully bilingual team will position you positively whether on urban streets or rural fields, in grassroots campaigns or within the New York Times.
Targeted Media Planning & Buying
With so many mediums to choose from, which ones are right for you? Our experts can help you choose the best media for your needs and budget, whether television, radio, web, print, outdoor or direct mail. We also provide competitive analysis that shows you where you stand in the market versus your competition.
Occasion Based Marketing
Events are core experiences of the multicultural marketplace. At Urias Communications we have developed unique events, like the CALA International Festival, and Occasion-Based Marketing (OBM) for clients on a regular basis. To date, our Día del Niño event at the Phoenix Zoo is their most successful one-day event throughout the year. No other agency knows the ins and outs of planning, promoting and delivering a crowd-pleasing event like Urias Communications.
Social Media & Interactive Technology
Striking the right note on social media or via interactive technology can help you build a meaningful relationship with your audience and yield exponential word-of-mouth benefit, as well as a treasure trove of data to help you further understand your audience. Online audiences have notoriously low attention spans, but they recognize relevant, original content when they see it.
Our interactive design, technology and strategy specialists understand the intricacies of online and multimedia communications. We’ll help you capture the regional market and track your return on investment.