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Urias Communications named Hispanic Agency of Record for Arizona Super Bowl Host Committee

Phoenix (October 27, 2014) – Urias Communications, a full service multicultural advertising and public relations agency was named Hispanic agency of record for the Arizona Super Bowl Host Committee. Urias Communications will be responsible for advertising, public relations and community engagement within the Phoenix and Mexico markets leading up to Super Bowl XLIX in Arizona on February 1, 2015.

“More than 65 percent of Hispanics are NFL fans and more than 20 percent cite the NFL as their favorite sport,” says Jay Parry, CEO of the Arizona Super Bowl Host Committee. “It is critical, with more than 30 percent of Arizona’s population, to have the entire community engaged and participating with us during this dynamic time in Arizona. We’re pleased to be working with an agency that is specifically focused on these efforts.” The Arizona Super Bowl Host Committee is committed to reaching Hispanics and enhancing ties with Mexico. The committee participated in cross border relations efforts earlier this year and partnered with the Arizona Cardinals and USA Football to host a series of clinics for young athletes, coaches and mothers in Mexico City.

“This is a time to brand Arizona on the international stage,” says Lisa Urias, CEO of Urias Communications. “We look forward to creating opportunities for the local, national and international media to see Arizona as a young, vibrant and multicultural state with key ties to Mexico and the Americas.”