Cassidy is responsible for the digital and social media side of the business, as well as client event planning. She has extensive experience working with Urias Communications education clients including Maricopa Community Colleges, Gateway Community College’s Runway to Success fundraising event, and most notably, our work with Achieve60AZ. In this capacity, Cassidy has helped our client Achieve60AZ build a state-wide, award-winning campaign in support of the goal of getting 60 percent of Arizona’s adults into an advanced degree or certificate program by 2030. Cassidy’s digital-social media campaigns include the development of monthly content calendars for clients and coordinating with the PR team on media engagement.

Prior to joining the Urias Communications team, Cassidy worked multiple internships focusing on digital marketing, social media, and event planning, and worked at Arizona State University helping to welcome new students into the Sun Devil family. Cassidy graduated in 2017 from Arizona State University with a Bachelor of Science in Marketing, a Bachelor of Arts in Business Communication, and a Minor in Media Analysis.