MEDIA PLANNER/BUYER

Jolie has over 30 years of experience in media planning/buying and account management on both sides of the business aisle – agency and client. Jolie creates targeted strategic media plans that include native (traditional) and digital media for our client’s media budgets ranging from $50,000-$5M. 

The multimedia plans developed by Jolie are targeted to the specific target markets our clients need to reach and include complete flow charts of detail surrounding impressions from each medium, dollar allocations and dollar allocations. Jolie and the Urias Communications team also have sophisticated tracking tools to provide detailed monthly reporting information to clients on campaign performance measures. This provides Jolie with the opportunity to see where accounts are performing well and make ongoing adjustments as needed.

Jolie received a Bachelor of Science in Advertising from Arizona State University and has worked on a wide range of accounts from automobile dealerships to state and city tourism accounts with the Arizona Office of Tourism and Visit Tucson. Jolie creates targeted, strategic plans using all forms of media options, from traditional to digital and experiential activations.