Urias Communications Wins Award for Success in Multicultural Marketing

Urias Communications is proud to receive a national marketing award for its outreach to Latinx markets for Desert Botanical Garden. The Culture Marketing Council (CMC) 2020 Culture Account Planning Excellence (CAPE) Awards, honors and celebrates the cultural insights and strategies that contribute to multicultural marketing success. Urias Communications won a Silver award in the “Service Impact on Innovation” category for its work with Desert Botanical Garden in the creation, development, and outreach of the La Posada event in December of 2019.“

We’re very proud to see our work honored alongside talented and prestigious agencies developing campaigns that celebrate the rich diversity in the U.S.,” said Lisa Urias, CEO of Urias Communications. “Our agency was founded to embrace and give communities of color a voice and to help organizations authentically connect to them. It is more important than ever to know and understand diverse markets and generate work that speaks to them in meaningful ways.”